Amazon analytics: what are they? What tools are out there, what do all those acronyms mean, and what should you look at when analyzing data? Find out in this comprehensive guide.
Amazon Advertising has never been more important to being successful on Amazon. Find out how to beat the competition and expand your Amazon business.
LTV Amazon metrics allow you to gain a deeper understanding of a customer's value to your business. Discover how you can calculate LTV and put it to use.
In this article, you'll explore how you can use analytics to overcome the biggest challenge faced by Amazon Sellers -understanding your customers.
What's the difference between Split Testing and Cohort Analysis? How do I know whether the changes I made are having an impact? Read on to find out why Cohort Analysis is so key to expand your Amazon business.
Brand-new features for Amazon sellers are now available on Nozzle. The only Amazon Seller Analytics Software that gets you close to your customer
Read this article to discover what makes a good amazon PPC management service and optimise your organic traffic, rankings and direct conversions.
Learn why Customer Retention is crucial for Amazon sellers in a competitive marketplace and how to optimize your retention strategy to build your brand.
Spend too much and you're wasting ad spend. Spend too little and miss out to your competitors. Here's how ACoS, CLV and CAC allow you to optimize your Amazon PPC advertising.
How can Sellers drive more cost-effective selling strategies? With Amazon Analytics tools. Find out how Amazon Analytics Tools transform Seller Strategy.
Want to optimize your Amazon listing? Ben Donovan from Brand Builder Uni explores how to optimize listing copy by focusing on benefits rather than features
In this article we explain how you can maximize your sales and profits on Amazon Europe through local Amazon listing translation. We’ll also share vital Amazon listing optimization tips to help you to grow your European business
A customer retention strategy is vital for businesses, regardless of their level of success. Here are 8 reasons why it's crucial for Amazon sellers to pay attention to their customer retention rates.
Discover simple and effective tips to develop a profitable Amazon keyword strategy that will help maximize your sales.
Why you need to implement Amazon reporting metrics into your business strategy if you want to increase sales profitability and growth.
If you're growing a business on Amazon, it's important to understand how your customers are finding and shopping on Amazon. Watch our new video to find out how...
Amazon customer retention, customer acquisition costs, lifetime value, and the new tools for Amazon sellers are just some of the things Rael & Danny discuss in this episode of Seller Sessions
Nozzle is a software tool that delivers sales and profit insights for Amazon sellers. Today, I'm going to show you the ins-and-outs of what a cohort analysis is, why it's such a powerful tool to help scale your Amazon brand.
Are you an Amazon FBA seller? Make sure you're tracking all the right metrics with this helpful infographic!
Are you looking for strategies to master your Amazon Seller data analytics? Follow these 5 steps and you'll improve your customer analytics this year.
Unsure how to optimize your Amazon sales funnel? Check out our guide to improving your conversion rate and start making more money!
In this article, you'll find the answers to some of the most frequently asked questions by sellers who have just joined Amazon or are ready to up their game with new products and improvements in existing offerings.
Are free Amazon Analytics tools worth it? Here we consider free and paid analytics software, and what each offers to the Sellers who choose to use them.
If you're an Amazon seller, understanding your customers' lifetime value is key to increasing your profits. Here's how to do it.
This blog breaks down the features and use-cases of Nozzle's revolutionary self-service Amazon analytics tool. Find out more here.
Norbert and Rael discuss where the idea of Nozzle came from, how Nozzle's grown to where it is today, and how to use Nozzle to grow your eCommerce business
Nozzle adVantage brings the best minds in Amazon Advertising together with our proprietary technology to give you an unfair advantage to your Amazon sales
Do you know your customer lifetime value from your TACoS? Take our quiz to see how clued up you are on Amazon FBA metrics
Nozzle have been named the winners of the first ever Amazon Ad Partners Award for Innovation - read more about our success.
Explore the four main types of Amazon analytical tools, including what each one delivers, plus the kinds of Sellers that would benefit from each.
It is vital to audit PPC campaigns regularly to stay one step ahead of the ever-increasing competition. But how do you go about it? Find out in our blog.
Nozzle have been named as finalists for the Innovation award at the inaugural Amazon Ads Partner Awards!
What are the Amazon DSP costs? Here we discuss different pricing models and how you can be more effective on the Amazon DSP.
Podcast interview - Amazon Sellers Society and Rael Cline talk customer lifetime value and other selling strategies on Amazon.
With advertising costs on Amazon increasing each year, it's important to find the best Amazon analytics software and tools, find our top picks here!
Read this article to discover how to effectively use Amazon's customer analytics to optimise your merchant strategy and successfuly drive growth.
Are you wasting your time with Black Friday? In this article, we'll give you some of our tips on how to play it this peak season on Amazon
Amazon's DSP tool enables ad retargeting on and off Amazon. Learn how to maximise the potential of this tool by fully understanding Amazon DSP ad specs.
Many sellers now require Amazon DSP help (Including with what it is). Here we provide answers to 15 common questions on the topic. Find out more!
Learn how to master Amazon marketing with this article that covers the paid advertising best practices to ensure eCommerce success.
Find out how to optimize PPC campaigns on Amazon effectively, with guided steps on how you can build a PPC strategy that will grow your Amazon business.
Find out about the 6 types of Amazon PPC reports and how they can be used to test, measure and optimize your PPC advertising strategy based on your goals.
The Amazon impression share report provides an extra level of insight for sponsored product ads. Discover how it can give you an edge on competitors, here.
From planning, procurement to PPC advertising, here are the six key components you will need to build your business plan to sell on Amazon and succeed.
Calculating CLV correctly is vital to understand how your customers interact with your brand. Our article covers how to calculate CLV accurately.
Amazon's list of terms and abbreviations can confuse even the most seasoned Amazon seller. Use our blog as a guide to all Amazon warehouse terminology.
This post covers the options for independent sellers faced with the emergence of Amazon FBA Aggregators, and the challenges and opportunities they face.
While CLV is important in all Amazon marketplace activities, it is key when it comes to strategizing how you can grow your business. Find out how, here.
Find out the critical PPC reporting metrics you need, how to calculate them, and ways to use these metrics to get the most out of your Amazon advertising.
Our article covers Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC), vital metrics if you want to succeed with your Amazon advertising.
By knowing CLV, you can make important business decisions about sales, marketing, product development, and customer support with confidence.
Are you finding it difficult interpreting your Amazon Seller analytics? This article explores analytics best practice, Amazon advertising reports and more.
It is vital to keep up with the latest Amazon ads updates or risk getting left behind. Our article covers all you need to know about the new Amazon Posts.
This case study covers how Nozzle helped this supplement company to increase their sales and gain more repeat customers, in order to build their brand.
Our article looks at the 4 key steps on how to improve PPC performance so you can get ahead of the pack, even when required to successfully analyse data.
The conversion rate for Amazon is a huge 13.5%. PPC management services give you access to the tools & expertise to take advantage of Amazon Marketplace.
Using audits that appreciate ‘Return on Ad Spend’ (RoAS) as a metric is key to measuring success. Discover the best Amazon PPC and RoAS audit practices.
Learn to calculate break-even ACoS to make sure your ads always turn a profit. And find out how you can use CLV to deliver a competitive advantage.
PPC advertising is critical on Amazon, and you want to be able to gauge success. Our article covers how ACoS can act as a benchmark for measuring success.
This article outlines how sellers can make the most of Prime Day, and what pitfalls they need to watch out for to ensure success.
Find out what are Amazon Sponsored Brand Ads and how its used to build brand awareness, optimize search terms and align with ACoS goals to deliver growth.
Amazon Sessions are falling and it is true that compared to last year’s Covid-based buying bonanza, sessions are down but that’s not the full story...
Use this article to find out how you can use Amazon PPC to drive organic results, and get tips on best practices when using data to optimize campaigns.
Find out how to become an Amazon ready business with valuable insights into making business-level decisions and planning to succeed on the marketplace.
Find out how the 4 things Nozzle has to offer, from strategic partnerships through to self-service SaaS to help brands maximize performance on Amazon.
Whether you're a novice or experienced user, take a look at the core components of an effective Amazon PPC strategy for successful advertising campaigns.
This article outlines what we learned at Sellercon this year, and the five key takeaways you need to consider to get up-to-date on the latest strategies.
In this article, discover how your Amazon PPC strategy can help you to grow your market presence, and get tips into how data can help your business growth.
More FBA Aggregators means more competition, so you have to evolve to stay on top. This article provides 5 Tips for Amazon FBA Aggregators working in 2021.
Using break-even ACoS is key to standing out, building brand awareness, and converting customers on Amazon. Learn how to use it to your advantage here.
To increase profit on Amazon you need to retain customers and grow your customer base. Increasing your CLV is a great way to do this; learn how to here.
This article shows how the TACoS metric on Amazon can play a key role in optimizing your PPC; as well as how you can calculate and control it.
Cabinet partnered with Nozzle initially to understand CLV and take their business up a level. Discover how their Amazon performance evolved with us, here.
This article explores the best practices for an Amazon audit to ensure your PPC campaigns are optimized, and aligned with the goals of your business.
Learn more about Customer Lifetime Value, why it's important to your Amazon Strategy and find out how you can formulate CLV-driven effective strategies.
Understanding the different Amazon DSP targeting options and aligning them with your advertising goals is the key to successful advertising, find out here.
Use RoAS to work out whether specific campaigns and products are giving positive returns and find your break-even point in this RoAS calculator guide.
Find out what are Sponsored Product ads on Amazon and why use them, how to improve your Amazon Advertising and level the playing field with competitors.
Find out what is Amazon's demand side platform (DSP), how use of the platform will develop in 2021 and strategies for successful advertising campaigns.
Find out how coffee sellers on Amazon can gain advantage over competitors through customer analytics, and the 7 key metrics to monitor for driving success.
Learn more about the rise of the Amazon FBA aggregators and how Nozzle provides optimisation tools to deliver results on the Amazon marketplace.
Find out how Amazon Sellers will be impacted when the UK formally leaves the EU, and ways you can get ready for change and prepare for most eventualities.
Amazon has put in place a number of measures to combat fake product listings - read more to find out how Amazon Brand Analytics transforms the marketplace.
The growth of the premium tea market, the potential economic downturn & competitiveness of the category highlights the importance of data-driven decisions.
Find out the range of Amazon analytics tool available to sellers, and steps to choose the right tools for insights to help you succeed against competitors.
Get ready for Q4 Sales with this article's deep-dive into last year's Black Friday Search Trends, and find out how to prepare your business for Q4 success.
A detailed guide for Amazon Sellers in the essential types of tools you should investigate into and optimise your business for profitability and growth.
Find out what is Amazon DSP, how you can make the most out of what it has to offer and get started with advanced strategies to optimise your ad campaigns.
This article will introduce you to the nuances of Amazon pricing and if you’re an ecommerce native, we have advanced strategies and tips for you as well.
Find out what is RoAS vs ACoS, when advertisers should use these metrics and whether Amazon's embrace of the RoAS metric makes ACoS obsolete.
Find out valuable insights from last year's Prime Day search trends, how you can use this information alongside your customer data to succeed on Amazon.
Find out in this July Update what the latest Amazon Search Trends are, and why Groceries, Covid and sugar-free gummy bears dominated rankings.
Find out some of the ways Brexit will impact sellers on Amazon including cross border fulfilment and strategies you can take to minimize any disruption.
If you're a beauty & skincare seller on Amazon, improving customer analytics & gaining an advantage over your competitors should be a top priority in 2021.