The Amazon landscape is rapidly evolving. The number of Amazon Sellers worldwide hit over 6 million last year, and as a result, we've seen a rise in the average cost per click by over 50% year on year.
So how can you continue to beat your rivals in these competitive conditions? By understanding the data and making the most of your customer Analytics.
This eBook provides the ultimate breakdown of how you can calculate key Amazon Seller metrics and utilise them to shape your Amazon Seller strategy.
- How to calculate key customer analytics metrics
- How customer acquisition costs can guide your Seller strategy
- How Seller analytics can guide your product optimisation approach
- How to use insights to scale faster and increase sales
WHY UTILIZE CUSTOMER ANALYTICS?
Identify the key moments to reach existing and new customers
Discover what your potential customers want
More effective ad targeting
CALCULATE KEY AMAZON SELLER METRICS
Customer Acquisition Costs
Average Order Value
Customer Lifetime Value
Total Advertising Cost of Sales
GET THE MOST OUT OF YOUR CUSTOMER DATA
Gain a complete view of your marketing and sales journey
How your marketing and sales efforts fuel growth
Insights into how your customers interact with your brand
Decrease customer acquisition costs