Frequently asked
questions
FAQ Topics
Nozzle
What marketplaces do you support?
We support:
- North America (Americas region): United States, Canada, Mexico
- South America (Americas region): Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
- Middle East (grouped under the Europe AMC region): Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan
Do I have to connect my Amazon account to Nozzle?
We require an Amazon Marketing Cloud (AMC) instance. As long as you have a Seller or Vendor account, we can set one up for you during onboarding.
Why should I trust Nozzle?
Nozzle is 5 years old and is made up of Amazon Sellers, Amazon Vendors, ex-Amazon employees and seasoned and passionate technology people! We don’t sell any products on Amazon and so we’re completely aligned with your success.
We work with brands of all sizes across the world.
Our Co-Founder and CEO, Rael, has appeared on a number of podcasts, such as Danny McMillan’s Seller Sessions, and presented keynote talks at conferences including e-Retail Festival and 10X D2C.
We have been an official Amazon partern for 5 years!
Does Nozzle work with Seller Central and Vendor Central?
Yes, Nozzle supports both Amazon sellers and vendors.
Amazon doesn't let us access our customer data, so how does this work?
the Amazon Marketing Clous provides a "data clean room" for data to be shared with parterns anonymously. You can read more about this here.
We will never surface customer information in our dashboards and are fully compliant with all Amazon Terms of Service and other regulatory requirements such as GDPR in Europe.
Payments
Do you offer a free trial?
We offer free access to a live demo with dummy data for 7 days. During or after this period, you're welcome to book a call with our team where we can talk you through the platform. If you want to connect your account to see your data, you'll have to subscribe.
Are there any limitations to the demo?
You won't be able to see your own data but the data shown in the demo is realistic and conveys the main use cases and best practices.
How do I cancel?
Payment is made on an upfront monthly recurring basis. To cancel, login to the Settings page where you will see an option to cancel your monthly subscription which will take effect in the next billing period. An email confirmation will be sent to you.
Are your payments secure?
Yes! We use Stripe to manage our customer subscriptions, Nozzle does not store any of your payment information.
The product
How do you define a new and returning customer?
A new customer is one that has not made a purchase in the last 12 months from your brand on Amazon, whilest a returning customer has made at least one purchase in the last 12 months. This is the standard definition from the Amazon Marketing Cloud.
What is Customer Lifetime Value (CLV)?
Customer Lifetime Value (CLV) can be defined as the total profit per customer to a brand over the whole period of their relationship — it is a metric that is highly desired by brands but is often found to be challenging to quantify accurately.
You can read more about it here.
What is CAC?
Customer Acquisition Cost (CAC) is a business-level metric. It is the total amount it costs to acquire an average customer. In Nozzle, it’s the total amount of ad spend per ASIN (search and DSP) divided by the total number of new to brand customers for a given period.
How much data is available when I connect my Amazon account to Nozzle?
Right now, the AMC allows us to fetch 12 months of historical data from the date you activate a paid subscription to Nozzle.
For the advertising data, it’s the last 60 days.
However we are currently on an Amazonbeta program where the lookback window will be increased to 24 months by default. Watch this space!
Can I export the Nozzle data?
Yes! We've added a CSV export function to some of our reports, and more work on this feature is planned on our roadmap.
How often is the data updated?
We update the data on a monthly basis but we are able to increase this to weekly for certain use cases.
Data
Who do you share my data with?
We don't share your data with anybody. You can check out our Privacy Policy and Terms of Service here.
How long do you keep my data for?
We keep your Amazon data for as long as you’re a Nozzle customer. If you cancel your subscription, all your data will be deleted within 30 days.
Are you compliant with Amazon’s Terms of Service?
Yes! Read more here
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