Insights Blog

Insight

Maximize your sales on Amazon Prime Big Deals Day with our data-driven strategies. Learn how to create a long-term, customer-centric approach for success.

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E-Commerce agency Optimizon acquires two award-winning businesses, Nozzle, analytics tool for Amazon sellers, and Amazon agency Marketplace AMP.

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Discover the challenges of classifying customers using cohort analysis for Amazon Marketing teams. We explore how data distribution and customer loyalty can impact your analysis, and provide tips for making better decisions based on your cohort data.

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Discover new strategies to increase brand loyalty and customer retention, while staying on top of the latest pet product trends. Learn from our customers' successes and take your brand to the next level

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Discover valuable tips and solutions to overcome the time, effort, and risks associated with manual data handling.

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Discover the benefits and flexibility of the new Brand Tailored Promotions feature and elevate your Amazon marketing game

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This article explores the changes to the Small and Light program and the introduction of new FBA rates for low-cost items

Webinar

Boost your Amazon remarketing strategy with cohort analysis. Discover how to analyze customer loyalty, lifetime value, and drop-off rates using cohorts.

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Discover the secrets to building a successful Amazon business in 2023 by prioritizing customer needs, creating valuable products, and adopting a customer-centric approach for long-term growth.

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Explore how customer purchase journey analysis can enhance your Amazon cross selling strategy by revealing buying patterns, optimizing product bundling, and improving PPC targeting.

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Discover the benefits of Amazon Posts for brand promotion on Amazon, learn who can use them, and explore their integration with the Amazon Ads Console. Boost your brand's visibility and sales with this innovative feature.

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Want to know how to get customer reviews on Amazon? Discover the most efficient ways to navigate the dynamic landscape, secure trust, boost sales, and taking Amazon products to new heights.

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Find out how to optimize your PPC campaigns by negative targeting low CTR search terms, reduce wasted ad spend, and improve overall performance with our expert tips.

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What is a cohort analysis for Amazon sellers? Learn how to use this data-driven approach to understand customer behavior, segment marketing, increase retention, and drive long-term success

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Discover how the Amazon Search Query Details Dashboard can provide valuable insights into customer search behavior and engagement with your products. Learn how to identify high-performing keywords and improve market share with this comprehensive guide.

Case Study

Discover how strategic product investment, budget reallocation, and remarketing campaigns transformed an Amazon seller's business performance in this insightful case study. Unlock your growth potential today!

Insight

Easily increase your Amazon sales and boost your customer retention by following these proven strategies

Insight

Discover how ChatGPT can help you optimize your Amazon FBA product listings with AI and take your online selling game to the next level.

Insight

Discover the top tools for Amazon sellers and learn which ones you should be using to stay ahead of the competition. From product research to competitor analysis, find out what's out there and how to optimize your Amazon business with the right tools

Insight

What is a good ACoS? How is ACoS Calculated? We answer your burning Amazon ACoS questions in this article.

Insight

Amazon selling analytics is undoubtedly a difficult space for sellers to get their head around. We explore how to truly make the most of your analytics.

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Amazon experts explore the importance of Amazon retargeting ads, and how this is done to successfully retarget customers through PPC.

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The profitability gap is an issue that's affecting more and more Amazon sellers these days. What is it? How can it be fixed? Learn all about the profitability gap—and how you can close yours!

Insight

Learn how to create a high-converting landing page by creating focused content, understanding your audience, compelling copy, visuals and optimising your call-to-action.

Insight

Want to find out what the analytics capabilities on Amazon are? Our blog uncovers how you can get the most out of your Amazon data.

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A round-up of Amazon news during 2022- what's new, what's improved, and what it all means for you as an Amazon Seller going into 2023

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Our guide shows you how to best use PPC on Amazon in 2023

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Sell on Amazon this Black Friday (and every other day of the year) with these ideas, tips and strategies for Amazon selling success

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Improving your Amazon Customer Acquisition Cost is vital in today's highly competitive environment. Learn how you can transform your CAC in this blog.

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Amazon Listing Optimization is an incredibly important task for any Amazon seller. However, many sellers struggle to find the right strategy. Find out how you can optimize your listings in this guest article from our friends at SmartScout

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Amazon Ads Unboxed Conference took place in New York last week. Here are my main takeaways from all of the exciting announcements across the event.

Insight

Amazon insights tools help unlock the full potential of your data, allowing you to make the right decisions at the right time. Discover how to leverage such tools in our blog.

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Breakeven ACoS. It's something every Amazon seller should understand, but too few do. Let's get into what it is, how to calculate it, and how to use it.

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An analysis of the Amazon Prime Day data to help you find out if participating in Prime Day makes sense for your brand

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There are a lot of Amazon product sales analytics tools on the market, how can you know which one is best for your Amazon business? Find out here.

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Is your Amazon strategy optimized for customer retention? Here are 6 steps to creating a retention strategy that really works for FBA

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Amazon is the world's biggest online platform for selling, and it's only getting bigger. Our infographic shows why it's so difficult to compete on Amazon now

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Amazon terms of service are especially strict with customer data. In this article we share what data we have access to and how Nozzle works

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Amazon selling partners API scheduled maintenance - we're upgrading our systems and you might need to take action

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What type of Amazon campaign should you use, automatic or manual? Explore the pros and cons of both in this blog.

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Prime Day may be the biggest retail event of the year, but do Amazon sellers with loyal customers actually lose out trying to compete for ads? Let's find out!

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How can you choose the best Amazon analytics tools for you? Find out by reading our latest blog

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Amazon Advertising Analytics have never been more important to being successful on Amazon. Find out how to use Amazon analytics tools to create winning strategies and beat the competition.

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Amazon seller data metrics: what are they? What tools are out there, what do all those acronyms mean, and what should you look at when analyzing data? Find out in this comprehensive guide.

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LTV Amazon metrics allow you to gain a deeper understanding of a customer's value to your business. Discover how you can calculate LTV and put it to use.

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In this article, you'll explore how you can use analytics to overcome the biggest challenge faced by Amazon Sellers -understanding your customers.

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What's the difference between Split Testing and Cohort Analysis? How do I know whether the changes I made are having an impact? Read on to find out why Cohort Analysis is so key to expand your Amazon business.

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Read this article to discover what makes a good amazon PPC management service and optimise your organic traffic, rankings and direct conversions.

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Learn why Amazon Customer Retention is crucial for FBA sellers in a competitive marketplace, and how to optimize your retention strategy to build your brand.

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6 critical Amazon Seller metrics that will enable you to make better marketing decisions and further optimize your selling strategies.

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Spend too much and you're wasting ad spend. Spend too little and miss out to your competitors. Here's how ACoS, CLV and CAC allow you to optimize your Amazon PPC advertising.

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How can Sellers drive more cost-effective selling strategies? With Amazon Analytics tools. Find out how Amazon Analytics Tools transform Seller Strategy.

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Want to optimize your Amazon listing? Ben Donovan from Brand Builder Uni explores how to optimize listing copy by focusing on benefits rather than features

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A customer retention strategy is vital for businesses, regardless of their level of success. Here are 7 reasons why it's crucial for Amazon sellers to pay attention to their customer retention rates.

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A detailed guide for Amazon FBA Sellers in the essential types of analytics and marketing tools to optimise your business for profitability and growth.

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Discover simple and effective tips to develop a profitable Amazon keyword strategy that will help maximize your sales.

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Why you need to implement Amazon reporting metrics into your business strategy if you want to increase sales profitability and growth.

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If you're growing a business on Amazon, it's important to understand how your customers are finding and shopping on Amazon. Watch our new video to find out how...

Podcast

Amazon customer retention, customer acquisition costs, lifetime value, and the new tools for Amazon sellers are just some of the things Rael & Danny discuss in this episode of Seller Sessions

Insight

Nozzle is a software tool that delivers sales and profit insights for Amazon sellers. Today, I'm going to show you the ins-and-outs of what a cohort analysis is, why it's such a powerful tool to help scale your Amazon brand.

Insight

Are you looking for strategies to master your Amazon Seller data analytics? Follow these 5 steps and you'll improve your customer analytics this year.

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Are you an Amazon FBA seller? Make sure you're tracking all the right metrics with this helpful infographic!

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Unsure how to optimize your Amazon sales funnel? Check out our guide to improving your conversion rate and start making more money!

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Are free Amazon Analytics tools worth it? Here we consider free and paid analytics software, and what each offers to the Sellers who choose to use them.

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In this article, you'll find the answers to some of the most frequently asked questions by sellers who have just joined Amazon or are ready to up their game with new products and improvements in existing offerings.

Insight

This blog breaks down the features and use-cases of Nozzle's revolutionary self-service Amazon analytics tool. Find out more here.

Podcast

Norbert and Rael discuss where the idea of Nozzle came from, how Nozzle's grown to where it is today, and how to use Nozzle to grow your eCommerce business

Insight

Nozzle adVantage brings the best minds in Amazon Advertising together with our proprietary technology to give you an unfair advantage to your Amazon sales

Insight

Nozzle have been named the winners of the first ever Amazon Ad Partners Award for Innovation - read more about our success.

Insight

Use RoAS to work out whether specific campaigns and products are giving positive returns and find your break-even point in this RoAS calculator guide.

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Explore the four main types of Amazon analytical tools, including what each one delivers, plus the kinds of Sellers that would benefit from each.

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It is vital to audit PPC campaigns regularly to stay one step ahead of the ever-increasing competition. But how do you go about it? Find out in our blog.

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Nozzle have been named as finalists for the Innovation award at the inaugural Amazon Ads Partner Awards!

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Want to transform your Amazon strategy? Knowledge of customer lifetime value (LTV) helps with decisions about sales, marketing, product development and customer support. Learn how.

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What are the Amazon DSP costs? Here we discuss different pricing models and how you can be more effective on the Amazon DSP.

Podcast

Podcast interview - Amazon Sellers Society and Rael Cline talk customer lifetime value and other selling strategies on Amazon.

Insight

With advertising costs on Amazon increasing each year, it's important to find the best Amazon analytics software, find our top picks here!

Insight

Read this article to discover how to effectively use Amazon's customer analytics to optimise your merchant strategy and successfuly drive growth.

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Are you wasting your time with Black Friday? In this article, we'll give you some of our tips on how to play it this peak season on Amazon

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Amazon's DSP tool enables ad retargeting on and off Amazon. Learn how to maximise the potential of this tool by fully understanding Amazon DSP ad specs.

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Many sellers now require Amazon DSP help (Including with what it is). Here we provide answers to 15 common questions on the topic. Find out more!

Insight

Learn how to master Amazon marketing with this article that covers the paid advertising best practices to ensure eCommerce success.

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Find out how to optimize PPC campaigns on Amazon effectively, with guided steps on how you can build a PPC strategy that will grow your Amazon business.

Insight

The Amazon impression share report provides an extra level of insight for sponsored product ads. Discover how it can give you an edge on competitors, here.

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The Amazon impression share report provides an extra level of insight for sponsored product ads. Discover how it can give you an edge on competitors, here.

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Are you finding it difficult interpreting your Amazon Seller analytics? This article explores analytics best practice, Amazon advertising reports and more.

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While CLV is important in all Amazon marketplace activities, it is key when it comes to strategizing how you can grow your business. Find out how, here.

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Our article covers Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC), vital metrics if you want to succeed with your Amazon advertising.

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The conversion rate for Amazon is a huge 13.5%. PPC management services give you access to the tools & expertise to take advantage of Amazon Marketplace.

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Our article looks at the 4 key steps on how to improve PPC performance so you can get ahead of the pack, even when required to successfully analyse data.

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Calculating CLV correctly is vital to understand how your customers interact with your brand. Our article covers how to calculate CLV accurately.

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It is vital to keep up with the latest Amazon ads updates or risk getting left behind. Our article covers all you need to know about the new Amazon Posts.

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This case study covers how Nozzle helped this supplement company to increase their sales and gain more repeat customers, in order to build their brand.

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Amazon's list of terms and abbreviations can confuse even the most seasoned Amazon seller. Use our blog as a guide to all Amazon warehouse terminology.

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PPC advertising is critical on Amazon, and you want to be able to gauge success. Our article covers how ACoS can act as a benchmark for measuring success.

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Using audits that appreciate ‘Return on Ad Spend’ (RoAS) as a metric is key to measuring success. Discover the best Amazon PPC and RoAS audit practices.

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Amazon Sessions are falling and it is true that compared to last year’s Covid-based buying bonanza, sessions are down but that’s not the full story...

Insight

This post covers the options for independent sellers faced with the emergence of Amazon FBA Aggregators, and the challenges and opportunities they face.

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This article outlines how sellers can make the most of Prime Day, and what pitfalls they need to watch out for to ensure success.

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More FBA Aggregators means more competition, so you have to evolve to stay on top. This article provides 5 Tips for Amazon FBA Aggregators working in 2021.