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Amazon Customer Lifetime Value

Reveal the true value of your Amazon customers

Never lose sight of who your customer is: track Amazon customer behavior and predict future purchases with precision.

Nozzle analytics for amazon sellers

You can outsmart, outspend and outperform your competitors

Your customers are more valuable than you think

"We didn’t realise we could get that level of customer insight on Amazon
Steve Bolton - CEO and co-founder, Buddy & Lola
Find out more
Your average profit per customer, or customer lifetime value, can dramatically impact your success as an Amazon Brand.

Knowing how much each customer is worth to you over time and identifying your breakeven RoAS are two of the most important things you need to start doing now to succeed against your competitors on Amazon.

Nozzle's LTV analysis helps you do that - it gives clarity into how much you can spend to acquire a new customer. You then have the flexibility to define the when that exact point is - the 1st or the 3rd order for example.
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Want the Lifetime Value lowdown?

Knowledge of how to understand and use Customer Lifetime Value on Amazon is critical for success on Amazon. Check our introductory guide to using this metric to skyrocket your sales performance - and see how it relates to other important metrics too.

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