CODE
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Amazon customer retention calculator

See the real impact of customer loyalty

Calculate the impact of boosting your retention rate with our simple, easy-to-use opportunity calculator

Why calculate your customer retention rate?


A customer retention rate tells you what percentage of customers purchase a product from you more than once. This metric is especially important for sellers in categories which lend themselves to repeat purchases.

In simple terms, if your customer retention rate is 50%, it means that half of the people that bought your product once will return to buy it again.

When compared to customer acquisition cost, this metric can be used to determine whether you're spending too much to acquire new customers and not enough to keep existing customers.

Choose your category...



First order profit:

Incremental profit:

Incremental sales:

Percent increase in profits:

Benchmark retention by category

Not sure what your current retention rate is?
Use the figure from order one in your category as a guideline.

Order

Pet

Health & beauty

Food & drink

Supplements

Other

1
29%
15%
12%
31%
25%.
2
49%
29%
31%
39%
31%
3
57%
33%
36%
48%
38%
4
59%
38%
44%
51%
41%
5
62%
42%
46%
54%
43%
6
64%
45%
53%
57%
46%
7
66%
52%
55%
60%
48%
8
72%
58%
58%
68%
54%
9
73%
65%
62%
70%
56%
10
75%
70%
68%
78%
62%
Source data based on Nozzle analysis aggregated into category view. Data is for guidance and illustration only. Nozzle subscription required for accurate retention data by product read more

Build loyalty, build a brand

Nozzle is the only tool that shows you accurate customer retention data

Your competitors are gaining on you every day, and every customer you lose takes with them profits, reputation and relationships.

Retain your customers and reduce acquisition costs by learning how we can help optimize your customer experience.

See plans & pricing
Amazon ads partner awards Innovation award winner UK 2021 Badge

The award-winning Amazon analytics & growth platform

Read more
illustration of a man reading a newspaper

Want more on Customer Retention?

We've got a bunch of useful articles about Customer Retention, Cohort Analysis, and the power of understanding your Customer Lifetime Value on Amazon. Check it out!

Buddy & Lola logoNestle logoPresto coffee roasterselevate brands logo