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First order profit:

Additonal profit at target retention rate:

Additonal sales at target retention rate:

Percent increase in profits at target retention rate:

Calculate your Amazon customer retention rate


A customer retention rate tells you what percentage of customers purchase a product from you more than once. This metric is especially important for sellers in categories which lend themselves to repeat purchases.

In simple terms, if your customer retention rate is 50%, it means that half of the people that bought your product once will return to buy it again.

When compared to customer acquisition cost, this metric can be used to determine whether you're spending too much to acquire new customers and not enough to keep existing customers.

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Benchmark retention by category

Not sure what your current retention rate is?
Use the figure from order one in your category as a guideline.

Order

Pet

Health & beauty

Food & drink

Supplements

Other

1
29%
15%
12%
31%
25%.
2
49%
29%
31%
39%
31%
3
57%
33%
36%
48%
38%
4
59%
38%
44%
51%
41%
5
62%
42%
46%
54%
43%
6
64%
45%
53%
57%
46%
7
66%
52%
55%
60%
48%
8
72%
58%
58%
68%
54%
9
73%
65%
62%
70%
56%
10
75%
70%
68%
78%
62%
Source data based on Nozzle analysis aggregated into category view. Data is for guidance and illustration only. Nozzle subscription required for accurate retention data by product read more

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Your competitors are gaining on you every day, and every customer you lose takes with them profits, reputation and relationships.

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Want more on Customer Retention?

We've got a bunch of useful articles about Customer Retention, Cohort Analysis, and the power of understanding your Customer Lifetime Value on Amazon. Check it out!

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