Amazon Analytics - Cohort Analysis
Demystify your customers' behavior
Isolating groups of customers and tracking them to see how they behave over time is one of the most powerful things a brand that relies on repeat roders can do.
Are my Prime Day discounts actually profitable over the long run?
Did my re-marketing campaign actually result in customers that stuck around?
The secret weapon to your profitability
Increase your profits without increasing complexity. Run more effective marketing campaigns that are personalized for your customers.
Let's find out!
Our cohort analysis will show you how much profit you're making for each month you own the customer, and lets you track your cohort profit per customer and breakeven RoAS over time.
"In just 4 months the Nozzle team have generated €200k in incremental sales for our brands across the EU 4 markets. In summary, they smashed it.
Measure.
Improve.
Repeat.
Maximize business growth, and retain customers for longer
Start with 5 simple questions: What market share do we have? Where are our new customers coming from? Where are our old customers going? What marketing channels and activities have had the biggest impact? Why do we see these impacts?
The answers will show you what to focus on to increase your customer retention and market share.
"Nozzle has allowed us to calculate an accurate breakeven ACoS, re-allocate advertising and SEO budgets and run Amazon PPC campaigns more aggressively, knowing we can outspend competitors and gain market share whilst still being profitable.
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Need more about Cohort Analysis?
Why not check out our latest articles and case-studies about how you can effectively use our unique Cohort Analysis to get the best out of your data, and start beating the Amazon competition
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