Insights Blog

Insight

Learn more about the rise of the Amazon FBA aggregators and how Nozzle provides optimisation tools to deliver results on the Amazon marketplace.

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Find out why Amazon DSP video ads are a growing and powerful advertising option. Learn how to set up video campaigns, creatives options available and more.

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Understanding the different Amazon DSP targeting options and aligning them with your advertising goals is the key to successful advertising, find out here.

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Find out how to level up your Amazon business in 2021, get Amazon insights and tips from a webinar hosted by Nozzle featuring a panel of experts.

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Find out how the 4 things Nozzle has to offer, from strategic partnerships through to self-service SaaS to help brands maximize performance on Amazon.

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We are super excited to announce our recent $2.6m fund raise.

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Find out some of the ways Brexit will impact sellers on Amazon including cross border fulfilment and strategies you can take to minimize any disruption.

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Find out what is RoAS vs ACoS, when advertisers should use these metrics and whether Amazon's embrace of the RoAS metric makes ACoS obsolete.

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Let's talk about the search term attributed to your ASIN. Also known as Backend Keywords.

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Find out how Amazon Sellers will be impacted when the UK formally leaves the EU, and ways you can get ready for change and prepare for most eventualities.

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The growth of the premium tea market, the potential economic downturn & competitiveness of the category highlights the importance of data-driven decisions.

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If you're a beauty & skincare seller on Amazon, improving customer analytics & gaining an advantage over your competitors should be a top priority in 2021.

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Learn more about Customer Lifetime Value, why it's important to your Amazon Strategy and find out how you can formulate CLV-driven effective strategies.

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Get ready for Q4 Sales with this article's deep-dive into last year's Black Friday Search Trends, and find out how to prepare your business for Q4 success.

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Find out what is Amazon DSP, how you can make the most out of what it has to offer and get started with advanced strategies to optimise your ad campaigns.

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Find out how to set relevant goals for Amazon PPC, tailored to your campaign type.

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Amazon Advertising Metrics explained: Find out the critical PPC reporting metrics you need, how to calculate them, and ways to use these metrics to get the most out of your Amazon advertising.

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Find out what are Amazon Sponsored Brand Ads and how its used to build brand awareness, optimize search terms and align with ACoS goals to deliver growth.

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Find out how coffee sellers on Amazon can gain advantage over competitors through customer analytics, and the 7 key metrics to monitor for driving success.

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Find out what are Sponsored Product ads on Amazon and why use them, how to improve your Amazon Advertising and level the playing field with competitors.

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Find out valuable insights from last year's Prime Day search trends, how you can use this information alongside your customer data to succeed on Amazon.

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Find out about the 6 types of Amazon PPC reports and how they can be used to test, measure and optimize your PPC advertising strategy based on your goals.

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Amazon has confirmed Prime day for Q4 of 2020, find out how Amazon Sellers can start to plan and execute a data-driven ecommerce campaign for success.

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Learn to calculate break-even ACoS to make sure your ads always turn a profit. And find out how you can use CLV to deliver a competitive advantage.

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Find out in this July Update what the latest Amazon Search Trends are, and why Groceries, Covid and sugar-free gummy bears dominated rankings.

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Find out the range of Amazon seller analytics tools available to sellers, and steps to choose the right tools for insights to help you succeed against competitors.

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Amazon has put in place a number of measures to combat fake product listings - read more to find out how Amazon Brand Analytics transforms the marketplace.

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Find out what search trends we saw on Amazon during June in relation to the Covid crisis.

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Find out the 6 winning customer metrics for Supplement sellers to succeed on Amazon, and how to use analytics tools to set you apart from your competitors.

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Reverse ASIN - sounds far more complicated than it actually is and can be pretty powerful when looking into top-ranking product-specific keywords.

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Negative keywords prevent ads from appearing for search queries that you have identified to be irrelevant or a low priority reducing wasted ad spend.

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How can Amazon Brand Analytics be used to your advantage as well as analytics tools that can help you draw valuable insights.

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Amazon is one of the most competitive online e-commerce retailers for sellers and sometimes following the standard practices just won't cut the mustard.

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Our quick crash course for Amazon vendors & sellers on how to make the most of Amazon Brand Analytics.

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In this article we look at the impact the easing of lockdown has had on consumer buying patterns. Here are the trends we are seeing in the UK.

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With marketing budgets being slashed, it's getting exceedingly difficult to reach your campaign goals on Amazon PPC - But there are ways to improve ROAS.

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Amazon Brand Registry is part of their ongoing battle against counterfeit goods - There's a number of benefits that come with being on the Brand Registry.

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From head shaving to heatwaves & exercise to easter eggs. Here's how environment, holidays & social distancing impacted Amazon UK buying patterns in April.

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Faced with collapsing supply chains, mixed signals from Amazon & changing customer habits, Sellers have a lot to think about right now.

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With global supply chains and eCommerce delivery systems running at max capacity, what does this mean for FBA vs FBM in 2021?

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Faced with a global health crisis, Amazon Sellers have had to react to a unique set of circumstances. Social distancing in the wake of the COVID-19 pandemic means consumer habits have, and will continue to, change.

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Should Covid-19 impact your Amazon PPC strategy? Definitely. Retailers should be focused on supply chain, fulfiling orders & inventory you have on hand.

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With Amazon prioritizing on fulfilment of high-demand products, the consequential economic stagnation highlights the importance of data-driven decisions.

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We are pleased to confirm the asset sale of MediaGamma to Beeswax, the New York based Bidder-as-a-Service™ platform that enables brands, media companies, and advertising technology firms to optimise their programmatic advertising.

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Amazon's Best Seller Rank (BSR) is a complex algorithm which means there is no single thing you can do to influence it. Here's our multi-faceted approach.

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Does an always-on campaign approach always work? If you're new to always-on marketing or looking for some advanced advice you have come to the right place.

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Including ratings without the requirement of a written review, Amazon has gone through big changes recently. See what the top trends are this year.

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Amazon MWS application is the sole source of transactional data available from Amazon. Learn about each API and find examples of how that data can be used.

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Here in this article, we have a five-step process for re-evaluating and optimizing your Amazon advertising strategy in 2021.

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In this article, Rael Cline, Co-Founder & CEO of Nozzle, officially announces the Amazon PPC audit tool. Learn what it is and how it helps Amazon sellers.

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Sellers on Amazon might be entering a golden age of data. This article covers Amazon's shifting strategy towards data.

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Based on 2019 data, what can we tell about what customers are doing on Amazon? This article looks at this, with a focus on branded vs generic searches.

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Generally, the lower your ACoS (Advertising Cost of Sales), the better your ad on Amazon is performing. Here is how to reduce your ACoS.

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Amazon is growing at a tremendous rate. This retail giant contains an extremely large volume of data - the question is: should brands trust Amazon?

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Achieving greater online success is something every Amazon Seller aims for. This is a list of tools Sellers should trial to optimize their ads this year.

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Find out how Amazon defines sales velocity, understand how to increase sales on Amazon through creating a virtuous circle or flywheel effect and more tips.

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Find out about Amazon Sponsored Display ads used to target shoppers' interest or specific products, and understand how to maximise the CTR of Display ads.

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The more products you sell on Amazon, the more complex your job as a Seller or Vendor becomes. Learn what the best multi-product Amazon PPC strategy is.

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In this article, we explain search term optimization in the context of Amazon PPC - approaches that will help you prioritize products effectively.

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This article explores Amazon attribution beta, how it can vary depending on the Amazon ad types available, and highlight the different reporting functions.

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How do you master Amazon PPC advertising? The answer: understand what the data is showing you and have a robust process to do something with that analysis.

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In September 2019, Amazon announced a new ad type: Sponsored Display Ads. According to Amazon, it replaces what was known as Product Display Ads.

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For 2021, collecting customer data will be the most important element of your Amazon marketing strategy. Here is how you should leverage this.

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“Amazonification” is worth understanding for a 3P seller on Amazon - how and why Amazon does what it does, and how you can use the Amazon customer data.

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If you want to compete on Amazon in 2020 and beyond, you need to carefully think about data. Here are 4 reasons you need to improve your Amazon strategy.

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If you present shoppers with the right bundle of products, your business will benefit. Here's how to create an effective Amazon product bundling strategy.

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Although many consumers are not even aware it exists, Amazon’s ‘Buy Box’ is highly valuable. Find out how to create a winning strategy to conquer it.

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The public’s view of individual Amazon product lines (Alexa included) might impact how Amazon’s data policies are viewed more generally.

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2021 will be a big year for third-party sellers on the Amazon Marketplace - and Amazon shows no sign of giving up its lead as the premier eCommerce site.

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“Search term optimization” is exactly what it sounds like — optimizing search terms. But in the context of Amazon, it describes a more specific technique.

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Return on Advertising Spend (RoAS) measures the effectiveness of your digital advertising campaign. But what is considered a good RoAS on Amazon?

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What a PPC audit looks at on Amazon for sellers and how to analyse your audit so that you can create better campaigns in the future - all covered here.

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Do giant ecommerce platforms like Amazon pose a threat to consumers and the economy overall? Here is what you should know about the antitrust probe.

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What is the best strategy to ride the holiday season wave? The answer lies in data. Collect, analyze and execute based on it.

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73% of online shoppers click on Amazon product ads while browsing. Read our article to develop your understanding of ACoS and to realize the potential for commercial success on Amazon with an effective ACoS strategy in place.