Check out how we helped Cabinet Health better understand their Amazon customer lifetime value, meaning they knew exactly how much more they could afford to spend to attract new customers - and remain profitable.
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ValuMeds sought a deeper understanding of its customer lifetime value (LTV). This key metric answers the fundamental question: “How much can I spend on ads to acquire new-to-brand audiences on Amazon?” Given the high propensity of customers to purchase multiple times from ValuMeds, this metric was of strategic importance as it is directly tied to advertising spend optimization and therefore achieving growth targets.
Nozzle used their Amazon analytics tool to help ValuMeds build a strategy for pay-per-click and search engine optimization (SEO), specifically helping to understand where to spend time and money on an individual product level based on the Customer Lifetime Value metric.
ValuMeds optimized their advertising spend and used insights to define specific strategies for decision-making. After insights received from their partnership with Nozzle, ValuMeds were able to grow:
Nozzle has helped us understand our customer lifetime value and our customers' repeat purchase journeys across our product range. This has allowed us to calculate an accurate breakeven ACoS, re-allocate advertising and SEO budgets and run Amazon PPC campaigns more aggressively knowing we can outspend competitors and gain market share whilst still being profitable.
Co-founder & CEO
Cabinet Health
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