Re-engage with past customers:
Sponsored Display views remarketing allows you to show targeted ads to customers who have previously viewed your products or have added them to their shopping carts but haven't made a purchase yet. This can help you re-engage with these customers and encourage them to complete their purchase.
Upsell or cross-sell to existing customers:
You can use Sponsored Display views remarketing to show ads to customers who have previously purchased your products, encouraging them to make another purchase or try a related product. This can help you increase customer lifetime value and drive more revenue.
Increase brand awareness:
By using Sponsored Display views remarketing, you can show ads to people who have interacted with your brand in the past, even if they haven't made a purchase. This can help increase brand awareness and drive more traffic to your website or Amazon store.