Find your profitability gap
Understand where the most money is being made, and where it's not. This will help you figure out where the biggest opportunities are in your business.
Learn how to interpret the sales distribution chart
See what's going on with your customers at a high level to focus your strategy
Determine whether you want to pursue goals focusing on first purchase profit or long-term customer lifetime value
Analyze which of these options makes more sense for your Amazon business.
Understand whether your ads are costing you money over the long term
Get insights about how much money your ads are making or losing over time so that you can optimize them accordingly.