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Create a strong hypothesis

An interactive workflow guiding you through each step of developing a strong and effective hypothesis for experimentation in your Amazon store.

Use cases:

Optimize product listings

Analyze your current listings, research competitors' listings, and identify areas for improvement, then create a hypothesis for optimizing your product listings.

Conducting product research

Identify the best-selling products, analyze consumer behavior and preferences, and exploring market trends. Generate a clear and testable hypothesis that guides your research, helps you make data-driven decisions, and improves your chances of success.

Launching new products

Identify potential target markets, research their preferences, and generate a hypothesis about the product's unique selling proposition, pricing, and marketing strategies

Analyze & improve customer feedback

Gather customer reviews, ratings, and feedback data, and generate a hypothesis about your customers' preferences, pain points, and suggestions for improvement.