By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Create a strong hypothesis

An interactive workflow guiding you through each step of developing a strong and effective hypothesis for experimentation in your Amazon store.

Use cases:

Optimize product listings

Analyze your current listings, research competitors' listings, and identify areas for improvement, then create a hypothesis for optimizing your product listings.

Conducting product research

Identify the best-selling products, analyze consumer behavior and preferences, and exploring market trends. Generate a clear and testable hypothesis that guides your research, helps you make data-driven decisions, and improves your chances of success.

Launching new products

Identify potential target markets, research their preferences, and generate a hypothesis about the product's unique selling proposition, pricing, and marketing strategies

Analyze & improve customer feedback

Gather customer reviews, ratings, and feedback data, and generate a hypothesis about your customers' preferences, pain points, and suggestions for improvement.