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Tools for Amazon FBA Sellers: What's Out There and What Should You Use?

Discover the top tools for Amazon FBA sellers and learn which ones you should be using to stay ahead of the competition. From product research to competitor analysis, find out what's out there and how to optimize your Amazon business with the right tools
Laura North
Last updated:
March 23, 2023

Tools for Amazon FBA sellers

In this article:

Inventory management tools

Shipping & fulfilment tools

Product research tools

Sales and marketing tools

Customer analytics tools

Competitor analysis tools

Amazon is an incredible platform for selling just about anything. Amazon FBA sellers, however, may quickly find themselves overwhelmed by the sheer amount of tools available to them. With so many different options, it can be difficult to know where to start! Fortunately, there are a few basic categories of tools that every seller should consider using. In this article, we'll cover the most important types and which ones may be right for your business.

Inventory management tools

Inventory management is a crucial aspect of running a successful Amazon FBA business, and it can be challenging to keep track of stock levels, reorder quantities, and profitability without the right tools. These tools help sellers automate key tasks, and gain valuable insights into their business performance. With the help of these tools, FBA sellers can optimize their inventory levels, minimize stockouts, improve cash flow, and ultimately, increase their profits.

What's out there?

Amazon FBA Inventory Manager

Amazon's own tool helps you track your inventory, check stock levels or see which items are selling better than others.

Inventory Lab

A comprehensive tool that helps Amazon FBA sellers manage their inventory, automate accounting and track profitability.


An intuitive tool that simplifies inventory forecasting, purchase orders, and shipment tracking for Amazon FBA sellers.

Shipping and fulfillment tools

If you're an Amazon FBA seller, then shipping and fulfillment are going to be a big part of your business. FBA sellers use third-party fulfillment tools to help manage their inventory, sales, and shipping processes even though Amazon handles fulfillment, as these tools can provide additional features and functionality that can improve the seller's operations and sales. Third-party fulfillment tools can help FBA sellers manage their inventory levels across multiple sales channels, provide real-time data on sales and inventory, and automate shipping and tracking information. Additionally, some third-party tools can help FBA sellers optimize their pricing and product listings, as well as provide customer support and feedback management.

What's out there?


ShipBob is a cloud-based e-commerce fulfillment platform that offers Amazon FBA sellers a range of services, including inventory management, and FBA prep to help avoid non-compliance.


A web-based shipping platform that offers FBA sellers a range of features, including order importing, shipping label generation, and customized packing slips to streamline your fulfillment process


A shipping platform that provides FBA sellers with a range of features, including real-time shipping rates, tax and duty calculation, and automated customs documents.

Product research tools

FBA sellers should use product research tools to help them identify profitable products, optimize their listings, and stay ahead of their competition. With so many sellers on the Amazon marketplace, it can be challenging to find products that have the right balance of demand and profitability. Product research tools can provide FBA sellers with data-driven insights into market trends, sales data, and keyword opportunities, allowing them to make informed decisions about which products to sell and how to optimize their listings to increase sales. Additionally, product research tools can help FBA sellers track their competitors' sales and pricing strategies, giving them a competitive edge in the marketplace. By using product research tools, FBA sellers can maximize their chances of success on the Amazon marketplace.

What's out there?

Jungle Scout

A comprehensive product research tool that lets FBA sellers find profitable products, track competitor sales, and optimize their listings to increase sales.

Helium 10

A suite of powerful tools that helps FBA sellers with product research, keyword research, listing optimization, and inventory management.

Viral Launch

A data-driven product research tool that provides FBA sellers with insights into market trends, sales data, and keyword opportunities to help them find and launch profitable products.

Sales and marketing tools

These tools help you optimize your listings, track your sales, and spy on your competitors (shhh!). You can also learn a lot about your customers and spot trends to help you make better decisions about how you sell stuff. The bottom line is, using Amazon sales analytics and marketing tools helps you make more profit and stay ahead of the game on Amazon.

What's out there?


A comprehensive sales and marketing tool that helps FBA sellers manage their customer feedback, product reviews, and automated email campaigns.

AMZ Tracker

A suite of optimization tools that helps FBA sellers with keyword research, listing optimization, and competitor analysis to increase their sales and profits.


A powerful Amazon price tracker and product research tool that allows FBA sellers to monitor their competitors' prices, track product trends, and get alerts on price drops and other changes in the market to help them make informed decisions and maximize their profits on Amazon.

Customer analytics tools

Customers are the lifeblood of your business, and a company's ability to retain existing customers is a powerful indicator of growth and profitability. As an Amazon seller, this is particularly true, because the customer success metrics Amazon provides are limited. That's why it's essential for you to gain insight into the most important aspect of your business—your customers.

What's out there?


Customer analytics for Amazon sellers, with customer retention data, deep insights into cross-selling and upselling strategies, and metrics to help you understand your Amazon customer lifetime value

nozzle purchase analysis dashboard

👉👉 Get your free 14 day trial of Nozzle analytics for Amazon sellers

Competitor analysis tools

This is another important part of the process that many sellers often overlook. It helps to know what your competition is doing so you can either stay ahead of them or just try to keep up with them as well as possible.

What's out there?


A comprehensive Amazon product research tool that helps FBA sellers find profitable products, analyze the competition, and track their sales and profitability to stay ahead of the competition on Amazon.

Sellics (now Perpetua)

A data-driven sales and marketing tool that helps FBA sellers optimize their Amazon listings, track their sales, and monitor their competitors to stay ahead in the marketplace.

Which tools you need will depend on your objectives

There are a lot of tools for amazon fba sellers out there. Some are free and some are paid, but all of them vary in usefulness and quality. The most important thing to consider when choosing a tool is whether or not it will help you reach your goals as an Amazon seller.

👉👉 Get your free 14 day trial of Nozzle analytics for Amazon sellers

🤓 Read more: 5 Critical Amazon advertising and PPC reporting metrics


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