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The Power of Brand Tailored Promotions: Transforming Your Amazon Marketing Strategy

Discover the benefits and flexibility of the new Brand Tailored Promotions feature and elevate your Amazon marketing game
By
Rael Cline
Last updated:
July 20, 2023

At Nozzle, we understand the importance of innovative, data-driven marketing strategies to drive business growth on Amazon. That's why we're excited about the potential that Amazon's Brand Tailored Promotions feature offers to sellers. In this blog post, we'll explore how you can use this powerful marketing tool to build lasting customer relationships and drive sales.

Note: this feature is still in beta, and not available to all sellers. You can enable this from the global permissions settings.

Image shows a screenshot of how to locate Brand Tailored Promotions (from the Advertising menu in Seller Central)
Locate Brand Tailored Promotions from the Advertising menu

Transforming Browsers & Cart Abandoners into Loyal Customers

Retargeting potential customers who didn't complete their purchase is a common challenge for Amazon sellers. With Brand Tailored Promotions, you can send personalized emails directly to these past customers, offering them tailored incentives to bring them back to your Amazon store and convert them into loyal customers.

Turning Repeat Customers into Brand Ambassadors

Repeat customers are what drives long-term business growth on Amazon. Using Brand Tailored Promotions, you can continue giving these customers personalized experiences. By providing them with exclusive offers or rewards, you can encourage them to choose your brand over competitors. Moreover, satisfied repeat customers are more likely to recommend your products to others, contributing to organic growth.

According to research by Bain & Company, increasing customer retention by 5% increases profits by 25%-95% in the long run. Focusing on repeat customers and using Brand Tailored Promotions to engage with them can improve your customer retention rate and increase profits.

Converting High Spenders into Profit Maximizers

Identifying and targeting high spenders is critical to maximizing profits on Amazon. With Brand Tailored Promotions, you can recognize these customers and provide them with promotions tailored to their purchasing habits. Through exclusive discounts or rewards for their continued loyalty, you can encourage them to increase their spending and evolve into profit maximizers for your brand. These customer segments not only contribute to immediate sales but also have the potential to become long-term advocates for your products.

Reigniting Recent Customers into Enthusiastic Repeat Buyers

Recent customers are a valuable segment to focus on, as they have already shown interest in your products. However, it is crucial to keep them engaged through personalized experiences to encourage repeat purchases. With Brand Tailored Promotions, you can reignite their interest by sending personalized emails that provide compelling reasons to return to your Amazon store. This can be achieved through offers, limited-time promotions, or special loyalty programs, and can turn these one-time buyers into enthusiastic repeat customers.

The Benefits and Flexibility of Brand Tailored Promotions

By utilizing Brand Tailored Promotions, Amazon sellers gain several key benefits. Personalized email marketing enables you to build lasting connections with your customers, cultivating brand loyalty and trust. The ability to offer discounts ranging from 10-15% gives you flexibility in creating appealing promotions that drive sales and attract both existing and potential customers.

It's important to note that Brand Tailored Promotions require brand registry to access the full range of features and benefits. Read more about it on Amazon Brand Registry help pages.

Screenshot of the Brand Tailored Promotions screen in Seller Central
Screenshot of the Brand Tailored Promotions screen in Seller Central

Conclusion

At Nozzle, we believe that data-driven marketing strategies are essential to build a successful business on Amazon.

Brand Tailored Promotions are an exciting tool for Amazon sellers to help transform their marketing approach and capture the attention of potential customers. Personalized email marketing and exclusive offers not only boost sales but also build lasting customer relationships that drive organic growth.

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