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Amazon Listing Optimization in 2022

Amazon Listing Optimization is an incredibly important task for any Amazon seller. However, many sellers struggle to find the right strategy. Find out how you can optimize your listings in this guest article from our friends at SmartScout
Last updated:
November 3, 2022

Are you looking for a way to increase your Amazon sales? If so, you need to think about your marketing strategy carefully. Countless people are looking to advertise on Amazon, and you need to find a way to stand out from the crowd while also using the right keywords to get your listing to pop up.

What are a few of the most important points to keep in mind? Learn more about what you need to do to optimize your product listing on Amazon in 2022. 

Key Takeaways

  • You need to optimize your Amazon listing because it can improve your search results rankings, which will drive more traffic to your website.
  • There are a lot of factors that will influence your search results rankings, including your keywords, images, and reviews.
  • You need to optimize your listings for Amazon and your target market if you want to boost your sales. 

Optimize Your Amazon Listing: What Is It?

Optimizing your Amazon listing means that you make it as easy as possible for your target market to find your products. When someone is looking for products or services they need on Amazon, they use the search engine to help them. Then, the Amazon search engine uses an algorithm to decide what products are most relevant to the needs of the user.

After selecting a few options, Amazon displays them in order of relevance. Most people will click on something at the top of the list, so you need to get your product to show up as high on the list as possible when someone is looking for products and services that you offer.

What Factors Influence Product Ranking?

Several factors will influence how your products rank. A few examples include:

  • Your keywords
  • The customer reviews you have accumulated
  • The images included with your product listing
  • Your product features list

Other factors will play a role as well, but these are the most important examples.

You need to focus on your Amazon listing optimization because it can dramatically increase your visibility. If your products are not easy to find, your click-through rate will drop, your conversion rate will tumble, and your sales numbers will pale in comparison to the competition. 

What do you need to do if you want to increase your search results rankings and optimize your product listing? 

1. Focus on Your Keywords

First, you need to think about your keywords. Of course, your keywords need to match the description of your product, but you also need to take a look at trends in your industry. 

Always take a look at which keywords are being searched the most on Amazon. The more popular the terms are, the more important they will be to you. You also need to pay attention to keyword competition. Try to find a sweet spot where a lot of people use certain keywords, but not many products incorporate those terms. This is an opportunity for you to quickly improve your search results ranking and drive more traffic to your products.

2. Follow Amazon's Published Image Guidelines

There are specific guidelines published by Amazon with regard to product images. Of course, you need to create an attractive image, preferably generated by a professional photographer, but there are several rules you need to follow to share images on Amazon.

They include:

  • The product itself has to take up 85 percent of the picture.
  • The picture size should be 1500 x 1500 pixels.
  • The product itself has to be displayed on a white background. 

If you follow these guidelines, you can increase your click-through rate and search results rankings. 

3. Focus on Searchable Features

You need to include features that people are looking for in your product title. If you include that feature in your title, it is automatically more relevant when someone is looking for that specific feature. 

Furthermore, when customers see that the title of your product contains the exact feature they are looking for, they will be more likely to click on your link. This can help you increase your click-through rate and conversion percentages, which will dramatically increase your search visibility. 

4. Pair Your Product Features to the Customer’s Problems

Your product features are critical in increasing your search results rankings and conversion rates. When you list features for your product, they need to relate exactly to what your customer is looking for. Try to highlight real-life applications targeted to your target market's pain points.

First, you need to think about your target market. What are some of their biggest problems? Then, you need to compare those problems to the features of your product. How can your product’s features solve their problems? 

Then, try to present a clear, concise solution. You will confuse your customer if your product description is too lazy or complicated. Use a bulleted list, try not to include too many key characteristics, and try to avoid industry jargon. 

5. Target Backend Keywords

Backend keywords are hidden, but Amazon provides spots for sellers to list those keywords without displaying them to potential customers. Use backend keywords to help you lead customers to some of your pages behind the scenes. Many sellers overlook backend keywords, so this is an opportunity for you to get ahead, boost your rankings, and drive more traffic to your pages.

6. Proofread Your Work Before Publishing

Always proofread your work before you publish it. If your product description has a punctuation or spelling error, your customer will immediately know that you do not pay attention to the details. If you don't pay attention to the details and your product description, you may not have paid attention to the details in your product development. Your work's professionalism will reflect your products and services, so always proofread your work before you publish it. 

Additional Considerations

A few quick additional considerations you may want to keep in mind include:

  • Do not include anything in your product listing that is time-limited, as it may not be accurate after a short amount of time.
  • Do not promote your company or your brand. The quality of your products should do it yourself.
  • Do not include any HTML links, as Amazon will reject them. 

We can assist you if you are looking for help optimizing your listings. 

Work With SmartScout To Find the Right Keywords

At SmartScout, it would be our pleasure to help you out them eyes your Amazon listing. We have a wide variety of services available to help you increase your search visibility and boost traffic. Request a demo today, and learn more about how we can help you.

SmartScout is a product research platform for FBA sellers.

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