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How to Create a High-Converting Landing Page

Learn how to create a high-converting landing page by creating focused content, understanding your audience, compelling copy, visuals and optimising your call-to-action.

Debbie Dicketts, Project Manager at Spreadify Marketing

Last updated:
January 5, 2023

How to Create a High-Converting Landing Page

If you have an e-Commerce business, then you know how important it is to have a high-converting landing page. A successful landing page encourages your visitors to take the desired action – whether that’s making a purchase, signing up for your email list, or downloading something. In this blog post, we’ll discuss strategies on some of the methods we recommend for creating a high-converting landing page.

Create Focused Content

Your content should be focused and easy to read. Keep it concise and make sure it speaks directly to your audience. Use language that is easy to understand and avoid using too much jargon. Your content should also be relevant to what you are selling or offering. For example, if you are offering a free eBook, make sure the content explains why people should download the book and what benefits they can gain from doing so.  

Understand Your Audience

Before creating a landing page, it’s important to understand who your audience is. The best way to do this is by conducting market research. This involves gathering data about potential customers to better understand their needs and interests. You can use surveys, focus groups, interviews, and other methods to collect this information. Once you have a good understanding of your target audience is and what they are looking for, you can create a landing page that speaks directly to them.

Create Compelling Copy

Writing compelling, unique and credible copy for your landing page is one of the most important aspects when it comes to increasing conversions. It should be persuasive enough to convince readers that your product or service is worth investing in. Use persuasive language that speaks directly to the needs of your target audience and keep your copy clear and concise. Additionally, don’t forget to include calls-to-action (CTAs) throughout the copy as this helps guide readers towards taking action at the end of the page, we will go into this in more detail shortly.

Include Visuals

 Visuals can help draw attention and break up text on the page. Use visuals such as images, videos, gifs, or illustrations to keep visitors engaged with your page. Make sure these visuals are relevant to what you are promoting or selling as well. Doing so will help increase conversions by giving potential customers an idea of what they can expect from your product or service before they make a purchase decision.  

Optimize Your CTA

Your call-to-action (CTA) should be clear and direct. This means including words like “sign up now” or “order now” right next to the button for people to click on or tap on when they decide they want what you are offering. You should also include buttons with different colours for customers to quickly identify them from other elements on the page. Additionally, make sure your CTA button stands out from other elements on the page by using contrasting colours or shapes so that it draws more attention and encourages more people to click it!  

Summary

Creating a high-converting landing page doesn’t have to be complicated – but it does require some thought and effort for it to be effective! Focus on creating focused content that speaks directly to your audience; include visuals that are relevant and engaging, and optimize your CTA button with words like “sign up now” for customers to quickly identify where they need to click in order to convert! 

By following these tips, you will not only be able to increase conversions but most importantly increase your revenue! If you are currently stuck and do not know how to create a high-converting landing page yourself, get in contact with Spreadify Marketing who will showcase their SM Framework, which has helped brands scale to $200k+/mo.


Spreadify Marketing is a performance-driven marketing agency, whose mission is to be the go-to plug-in marketing department for brands that want to go to new heights using breakthrough creatives, targeted media buying and data-driven results at every step of the funnel!

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